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Guararapes wins two awards: POPAI Brasil and Retail Design Institute
We have won the gold award under the Store Architecture and Design Projects and Trade Fair Stands categories
Blog/
We are closing 2024 with two great awards in the Brazilian market. We have won the golden trophies of the POPAI Brasil 2024 award, the world’s greatest award for merchandising projects, and the 2024 Retail Design Award from the Retail Design Institute, which recognizes the projects that are redefining the retail industry.
At POPAI Brasil 2024 , we won the category “Store Architecture and Design Projects” with our Caçador Casa Guararapes showroom. Located at our Caçador (SC) plant, the space was designed to be more than a showroom. It is a space focused on customer and partner experience, sustainability, and a connection with nature. Its architectural design was conceived to maximize energy reuse while valuing the user’s comfort with the lowest possible impact on nature.
“It’s been a great achievement to be among the best at such an important award like POPAI Brasil 2024, during the year when we have celebrated 40 years of history. This drives us to move forward with our strategy to be increasingly close to our public and have sustainability as one of our primary pillars”. Humberto Oliveira, the Sales and Marketing Director at Guararapes.
As to the Retail Design Award, we have won under the Trade Fair Stands category with our stand at Expo Revestir 2024, which is Latin America’s most important fair for the finish segment. The space was created to celebrate Guararapes’ 40 years based on a design developed to tell the brand’s history. One of the main actions in this campaign was the “Faces” panel, an MDF board made with fingerprints and showing the picture of over 250 employees of the company.
“We thought it to the smallest detail so that the stand would reflect the time of celebration at Guararapes. The impact was so positive that we have been presented with the 2024 Retail Design Award. We feel quite honored and grateful”.Geruza Kaseker, the Product and Brand Specification coordinator.
In the last few years, we have been recognized with many awards, which is the result of our ongoing investment in innovation and technology. In 2023, we won the world’s greatest design award, the iF Design Award, with our São Paulo Casa Guararapes showroom, under the Showroom and Interior Architecture category. In 2022, we also celebrated an achievement at the iF Design Award with our Perspectivas line.